{"id":8347,"date":"2024-05-16T18:59:29","date_gmt":"2024-05-16T16:59:29","guid":{"rendered":"https:\/\/myobservatoire.com\/lelab\/?p=8347"},"modified":"2024-05-29T18:33:11","modified_gmt":"2024-05-29T16:33:11","slug":"comment-rendre-les-sites-publics-internet-intranet-incontournables","status":"publish","type":"post","link":"https:\/\/myobservatoire.com\/lelab\/comment-rendre-les-sites-publics-internet-intranet-incontournables\/","title":{"rendered":"Comment rendre les sites publics (internet \/ intranet) incontournables ?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large espaceh\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-1024x1024.jpg\" alt=\"\" class=\"wp-image-8511\" srcset=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-1024x1024.jpg 1024w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-300x300.jpg 300w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-150x150.jpg 150w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-768x768.jpg 768w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-1536x1536.jpg 1536w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-2048x2048.jpg 2048w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-500x500.jpg 500w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/15-TRAPPIST-1E-Thibaud-LEMIRE-Patrice-RAZET-600x600.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"interligneb\" style=\"font-size:24px\"><strong>Comment faire en sorte que nos sites Internet soient des lieux incontournables pour les habitants, les citoyens ? Ils sont en effet mis \u00e0 rude concurrence par les r\u00e9seaux sociaux qui n&rsquo;apportent plus de trafic, par l\u2019expansion des \u00e9cosyst\u00e8mes web (site des offres d\u2019emploi, plateformes de participation citoyenne, de d\u00e9marches (GRC\/GRU)\u2026), par les applications (mobiles ou m\u00e9tiers), voire demain par les ChatBot d&rsquo;intelligence artificielle\u2026 Comment alors (re)donner toute sa place \u00e0 son site ?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Nous verrons lors de cet Id\u00e9athon :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels sont les leviers qui peuvent inciter de nouveaux utilisateurs \u00e0 fr\u00e9quenter le site internet ou intranet amiral de l\u2019institution ?<\/li>\n\n\n\n<li>Quelles sont les sources de trafic sur lesquelles investir ?<\/li>\n\n\n\n<li>Quels sont les sujets, contenus et formats qui marchent \u00e0 tous les coups ?<\/li>\n\n\n\n<li>Quelles sont les fonctionnalit\u00e9s qui m\u00e9ritent d\u2019\u00eatre d\u00e9velopp\u00e9es pour rendre plus utile son site internet ou intranet ?<\/li>\n\n\n\n<li>Quelles sont les bonnes id\u00e9es, mises en place dans nos institutions, qui peuvent \u00eatre partag\u00e9es et reproduites ?<\/li>\n\n\n\n<li>L&rsquo;exp\u00e9rience utilisateur a-t-elle un r\u00f4le \u00e0 jouer ?<\/li>\n\n\n\n<li>Mais au fait, au-del\u00e0 du Lab, quelle est la m\u00e9thode pour continuer d&rsquo;identifier ces moyens de rendre nos sites internet indispensables ?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quelques ressources pour pr\u00e9parer l\u2019atelier<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Sur MyObservatoire :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\"><a href=\"https:\/\/myobservatoire.com\/blog\/2023\/11\/les-outils-daide-a-laccessibilite-rendent-ils-vraiment-mon-site-accessible\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les outils d\u2019aide \u00e0 l\u2019accessibilit\u00e9 rendent-ils vraiment mon site accessible ?<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"https:\/\/myobservatoire.com\/blog\/2022\/04\/rendre-son-site-eco-responsable-par-ou-commencer-sans-tout-casser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rendre son site \u00e9co-responsable : par o\u00f9 commencer sans tout casser ?<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"https:\/\/myobservatoire.com\/blog\/2023\/12\/sav-des-magazines-a-quoi-ca-sert-comment-faire\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAV des magazines : \u00e0 quoi \u00e7a sert ? comment faire ?<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"https:\/\/myobservatoire.com\/blog\/2023\/11\/sobriete-editoriale-la-solution-pour-une-communication-publique-plus-responsable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sobri\u00e9t\u00e9 \u00e9ditoriale : la solution pour une communication publique plus responsable ?<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"https:\/\/myobservatoire.com\/blog\/2023\/03\/cybersecurite-etes-vous-pret\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cybers\u00e9curit\u00e9 : \u00eates-vous pr\u00eats ? (Spoiler : non)<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"animateurs\">Les animateurs de l&rsquo;atelier<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917.jpeg\" alt=\"\" class=\"wp-image-8348\" style=\"width:auto;height:200px\" srcset=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917.jpeg 800w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917-300x300.jpeg 300w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917-150x150.jpeg 150w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917-768x768.jpeg 768w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917-500x500.jpeg 500w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1629795055917-600x600.jpeg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><strong>Patrice Razet<\/strong><\/h4>\n\n\n\n<p><em>Consultant en communication num\u00e9rique chez Can\u00e9vet et associ\u00e9s<\/em><br>Membre du Copil de l\u2019Observatoire de la #Compublique num\u00e9rique Ex Responsable communication num\u00e9rique, D\u00e9partement de Maine-et Loire. Ex Directeur de la communication, Mairie de Bruz. Ex Responsable de la communication, Cit\u00e9 des m\u00e9tiers du Val-de-Marne.<br>#consultant #comESR #Compublique #biere #nantes #NoPainNoGain<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1573574045996.jpeg\" alt=\"\" class=\"wp-image-8349\" style=\"width:auto;height:200px\" srcset=\"https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1573574045996.jpeg 500w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1573574045996-300x300.jpeg 300w, https:\/\/myobservatoire.com\/lelab\/wp-content\/uploads\/2024\/05\/1573574045996-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Thibaud Lemire<\/h4>\n\n\n\n<p><em>Responsable communication num\u00e9rique chez M\u00e9tropole Europ\u00e9enne de Lille (MEL)<\/em><br>R\u00e9dacteur en chef \u00e0 l\u2019Observatoire de la #Compublique num\u00e9rique et membre du Copil. Intervenant \/ Formateur : Capcom, CNFPT. Ex responsable \u00e9ditorial\/charg\u00e9 de projets num\u00e9riques webmarketing<br>#Compublique #AbbayesNormandes #NBA #Houblon<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Le Format : Id\u00e9athon<\/h3>\n\n\n\n<p>Un atelier de 25mn o\u00f9 les participants r\u00e9pondent \u00e0 des d\u00e9fis\/probl\u00e9matiques en partageant leurs retours d\u2019exp\u00e9rience, propositions, id\u00e9es.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-purple-background-color has-background wp-element-button\" href=\"https:\/\/myobservatoire.com\/lelab\/programme\/\">Voir tout le programme<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment faire en sorte que nos sites Internet soient des lieux incontournables pour les habitants, les citoyens ? Ils sont en effet mis \u00e0 rude concurrence par les r\u00e9seaux sociaux &hellip; <a href=\"https:\/\/myobservatoire.com\/lelab\/comment-rendre-les-sites-publics-internet-intranet-incontournables\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Comment rendre les sites publics (internet \/ intranet) incontournables ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-8347","post","type-post","status-publish","format-standard","hentry","category-ateliers"],"_links":{"self":[{"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/posts\/8347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/comments?post=8347"}],"version-history":[{"count":3,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/posts\/8347\/revisions"}],"predecessor-version":[{"id":8566,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/posts\/8347\/revisions\/8566"}],"wp:attachment":[{"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/media?parent=8347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/categories?post=8347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myobservatoire.com\/lelab\/wp-json\/wp\/v2\/tags?post=8347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}